That is a very shortsighted and egoistic view. Market dominance brought us Google (ubersurveillance), Apple (e-waste production galore), Microsoft, Oracle, Shell, a bunch of "AAA" studios that set the standards for treatment of developers and other staff, and much more.
As a consumer, I want more than just a cheap product. Looking at the price alone is literally a one dimensional view of a complex problem. For example, back in the olden days you could also say "I got cheap cotton" and completely ignore that it was picked by slaves.