Part of the problem, I think, is that in common vernacular, 'landlord' also applies to people that are renting out a room of their personal house. The pro-landlord propaganda likes to hold them up as the gold standard we're attacking.
We need to be clear that we're absolutely not talking about the couple that's renting out their kid's old room to get through tough times. They're also victims of the same system, being forced to sacrifice personal property at the altar of capitalism.