First line is the shop. It's free text, so I guess they just call it by location. The following lines are the address of the company with the VAT number.

It's the sort of thing that always gets messed up. When you open a new shop, nobody has the details right and these forms are filled out in a hurry by whoever gets the email. Then the terminal supplier misspells the texts anyway and it can only be changed by them, so nobody bothers.

Then when you get het home from holiday and check your bank account, you'll wonder what the hell you bought at some randomly named kebab shop, because the place you actually bought something from used the neighbors terminal that day.