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'Set us free': Ben & Jerry's enlists support of fans to separate from parent company (www.middleeasteye.net)
submitted 1 year ago by to c/palestine@lemmy.ml
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By MEE staff Published date: 11 September 2025 22:49 BST

Ben & Jerry’s has started a public campaign to try to separate from its parent company so it can freely speak about the war in Gaza, racial justice, and other issues. Its parent company, Magnum, has refused to sell the iconic ice cream brand.

The war between the ice-cream giants comes as Ben & Jerry’s became part of the Magnum Ice Cream company on Tuesday and Unilever prepares to spin off Magnum into a separate public company, which includes brands such as Ben & Jerry’s, Walls and Cornetto, in mid-November.

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[–] 2 points 1 year ago

So I worked at a brewery that did some collabs with B&J pre their sale to Unilever.

I didn't meet them, but a lot of my friends did. Everyone loved them. Seemed they were genuinely rad dudes and are through and through who they market themselves to be. Hope they can pull off some control of their brand again.

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