Easier to link am article than write one myself.
I only glanced through this one, it may not be 100%,but it gets the salient points.
The problem mostly exists on Windows Home versions, since they're not managed by am orga izatkom. Plus during initial setup it makes it seem like a Microsoft account is required, which means MS collects a lot of activity data about you.
I only run Pro, and disable many of these unused services with tools like O&O Shutup and setting specific registry keys.