This almost feels like a bet, or an experiment, by social media political manipulators. Like, one guy says to another, "I bet I can make Cracker Barrel change their logo back in less than two weeks using nothing more than a social media outage campaign." "Deal."

And then they do it, with some carefully planted posts across many platforms, and some well-placed calls to conservative commentators, calling attention to those posts. They successfully demonstrate their social media manipulating prowess, and ultimately sell their wares for the upcoming election cycle.