Step 1: Get a terrible rebranding done
Step 2: Wag the dog with fake/paid outrage
Step 3: Reverse the decision letting people think they’ve won
Step 4: Profit
It’s New Coke all over again.
Step 1: Get a terrible rebranding done
Step 2: Wag the dog with fake/paid outrage
Step 3: Reverse the decision letting people think they’ve won
Step 4: Profit
It’s New Coke all over again.