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[–] 76 points 1 year ago (5 children)

Step 1: Get a terrible rebranding done

Step 2: Wag the dog with fake/paid outrage

Step 3: Reverse the decision letting people think they’ve won

Step 4: Profit

It’s New Coke all over again.

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  • [–] 4 points 1 year ago (3 children)

    honestly I thought it was this too

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  • [–] 2 points 1 year ago (2 children)

    The new logo is pretty terrible. I bet they paid a lot to some consulting company for it and when they saw how bad it was they wanted to at least try to get some benefit from it.

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