I was going to mention the Google app icons in response to their comment, so I’m glad I’m not the only one. If you have a page full of these, finding the right one for what you need takes an extra second or two of actual brainpower:

It fundamentally misunderstands the way that the apps fit into peoples’ daily lives. People use the apps for what they do, not for what brand they are. When I go looking for a map app, I’m not looking for a brand of app; I’m just trying to get directions. And the app logos misunderstand this, by putting the brand first and the function last.